Search Engine Optimization (SEO)
What is SEO? (In English, please!)
SEO is a process of creating, monitoring and maintaining "optimal" - or the best possible code and content in your site to improve its search results in engines like Google, Yahoo and Bing. Social media sites (such as FaceBook, LinkedIn, and others), blogs, video sites, live feeds and other user-driven, interactive media are a driving force in optimization efforts and search results. By integrating coding, relevant and appropriate content and media, we can help you to improve your site's search results.
Some basic components of SEO include properly constructed title tags, description tags, and the appropriate use of important keywords and phrases. Keyword research and strategic copy writing will enhance your site's ability to draw the right visitors, but it does not do the job alone. Incoming links, anchor text (the words used to make the link) and other variables each play a role in a search engine's determination of relevancy and popularity of a site.
Ultimately, the most important variable is developing good, compelling content (article) for human readers and search engines. When combined with other SEO strategies, compelling content is key to success in improving traffic, popularity and page listing results.
Search engines have unique algorithms that determine the value, or weight, placed on various factors that determine how a page is listed in search results. There are many factors including search (key) terms, relevancy, popularity, the user's history and more. These search algorithms are modified frequently. Google has approximately a 70% share of search traffic - making its algorithm changes a major factor in SEO efforts, but other search engines are important, too. As Google and others are improving personalized search results and working to reduce SPAM and unwanted results, it is more important than ever to ensure that sound SEO practices are applied well.
How Will My Site be Optimized Initially?
When By His Design creates or redesigns a web site, we partner with you to achieve the best possible results. This means that in addition to our own keyword research and experience, we will also ask you for key words, phrases and other items that have value in your particular business or industry. We pull from our knowledge and experience, your knowledge and available research to determine the best words, phrases, and make recommendations for appropriate content for your web site.
We also encourage you to take an active role in some form of social media and provide key online directory submission assistance for your business and site.
After launch, it is important to monitor how your site is performing and reassess SEO efforts over time. Ongoing SEO maintenance is recommended for all sites, but particularly those which are in a highly competitive field regionally or globally.
What Comes Next?
Organic (natural, on-site) optimization is included with new website development. Assistance with Google pages, Social Media, paid Search Advertising and online directories are also available to our clients.
Contact us for more information or to request a Quote for additional SEO services.
Call Today:
910.938.4319
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